Data Driven Marketing: Leverage Data to Increase Sales, Grow Profits, and Land More Customers (Paperback) (ISBN-13: 9781946694027)

Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.

You'll learn how to implement a successful strategy the very first time based on CMO.com's Five Phases of Data Driven Marketing.

1. Gather
2. Understand
3. Decide and Automate
4. Execute
5. Test and Learn

Roger Bryan spent three years working with hundreds of businesses on their "Modern Marketing Strategies" and discovered that the most successful businesses all had one thing in common: an understanding of how to leverage data in their marketing efforts.

It doesn't matter if you're a marketing agency owner, a CMO, or even a college student looking for your first marketing internship, by the end of this book, you will be armed with an understanding of how data can make your life easier, and how data-driven marketing can make your campaigns more successful.