Data Driven: Profiting from Your Most Important Business Asset (Hardcover) (ISBN-13: 9781422119129)

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.

In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals:

- The special properties that make data such a powerful asset

- The hidden costs of flawed, outdated, or otherwise poor-quality data

- How to improve data quality for competitive advantage

- Strategies for exploiting your data to make better business decisions

- The many ways to bring data to market

- Ideas for dealing with political struggles over data and concerns about privacy rights

Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

Author: Thomas C. Redman
ISBN-10: 1422119122
ISBN-13: 9781422119129
Publisher: Harvard Business Review Press
Language: English
Published: 08/19/2008
Pages: 272
Format: Hardcover
Weight: 1.20lbs
Size: 9.30h x 6.10w x 1.10d

Review Citation(s):
Booklist 09/01/2008 pg. 20
Reference and Research Bk News 02/01/2009 pg. 310
Choice 02/01/2009