Data Mining and Business Intelligence: A Guide to Productivity (Paperback) (ISBN-13: 9781930708037)

An overview of data mining technology and how it is applied in a business environment. Methodologies are described that solve a variety of business problems and enhance firm-level efficiency in a less technical, managerial style. The book also incorporates the data mining process into the spectrum of complementary technologies that together comprise corporate information systems that promote business intelligence. Business intelligence involves the proliferation of value-added information throughout a given enterprise through the use of various software applications that promote efficiency for the firm.

Author: Stephan Kudyba,Richard Hoptroff
ISBN-10: 1930708033
ISBN-13: 9781930708037
Publisher: IGI Global
Language: English
Published: 04/25/2011
Pages: 180
Format: Paperback
Weight: 0.71lbs
Size: 10.00h x 7.00w x 0.38d