Data Mining and Market Intelligence for Optimal Marketing Returns (Hardcover) (ISBN-13: 9780750682343)

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

Author: Susan Chiu,Domingo Tavella
ISBN-10: 0750682345
ISBN-13: 9780750682343
Publisher: Routledge
Language: English
Published: 05/22/2008
Pages: 294
Format: Hardcover
Weight: 1.17lbs
Size: 9.01h x 6.38w x 0.85d