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Daytime Television Programming (Paperback) (ISBN-13: 9781032621913)
Vendor:
Marilyn J. Matelski
Product type:
Books
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Description
xDaytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.
Author: Marilyn J. Matelski
ISBN-10: 1032621915
ISBN-13: 9781032621913
Publisher: Routledge
Language: English
Published: 06/04/2025
Pages: 90
Format: Paperback
Weight: 0.32lbs
Size: 9.21h x 6.14w x 0.20d
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