Death of the Big Book: How Sears Ceded Catalog and the Internet to Amazon by Eaton III, George Washington

Death of the Big Book: How Sears Ceded Catalog and the Internet to Amazon (Paperback) (ISBN-13: 9781978452169)

Vendor: George Washington Eaton III
Product type: Books
Format: Paperback
$11.95
$11.95
$11.95
Subtotal: $11.95
Death of the Big Book: How Sears Ceded Catalog and the Internet to Amazon by Eaton III, George Washington

Death of the Big Book: How Sears Ceded Catalog and the Internet to Amazon

$11.95
Death of the Big Book: How Sears Ceded Catalog and the Internet to Amazon by Eaton III, George Washington

Death of the Big Book: How Sears Ceded Catalog and the Internet to Amazon

$11.95
Format: Paperback
Description
Description
x
In Death of the Big Book, the author offers his memoir and perspective on a thirty three career with the Sears catalog division that highlights the actions taken that closed its 1,400 page general catalog (Big Book) and virtually abandoned a $4 billion catalog business with 2,300 selling units spread throughout America and a distribution network envied by the industry. The author describes how a retail philosophy minimized Catalog's contribution to the corporate coffers and failed to recognize its valuable synergism with the company's retail stores. By dismantling its catalog business, Sears lost its dominance in catalog marketing and failed to recognize the internet market's enormous potential that would be captured by Amazon.

Author: George Washington Eaton III
ISBN-10: 1978452160
ISBN-13: 9781978452169
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 10/18/2017
Pages: 186
Format: Paperback
Weight: 0.56lbs
Size: 9.02h x 5.98w x 0.40d
By George Washington Eaton III
By George Washington Eaton III
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The author, George Washington Eaton III, graduated from of the University of Pennsylvania's Wharton School of Business, served as a U.S. Navy Supply Officer and controller, and joined Sears catalog division in 1960. Over a 33 year career, the author moved up in the ranks in catalog store management, group and territory catalog merchandise management, and held key national catalog management positions, and retired in 1993 with the catalog company's close. Eaton's breadth of catalog experience has given him a unique perspective on how the erosion of Catalog's influence led to Sears' failure to challenge Amazon in the internet marketplace.

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