Decoding Luxe (Paperback) (ISBN-13: 9789382665984)

Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands - owner, custodian, retailer, connoisseur as well as student - helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.

Author: Mahul Brahma
ISBN-10: 9382665986
ISBN-13: 9789382665984
Publisher: Srishti Publishers
Language: English
Published: 07/09/1905
Pages: 146
Format: Paperback
Weight: 0.33lbs
Size: 7.81h x 5.06w x 0.31d