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Misunderstanding of the human system.
The complexity of the brain as a hindrance to the decoding of thoughts.
The need to record both in space and time and the shortfalls of all current methods.
The brain's ability to process 600 thoughts per minute and the inability of the current methods to address this.
A lack of a holistic approach to decoding thoughts.
Misunderstanding of the structure and mechanism of the brain.
Other things, like emotions and other experiences, can't be explained by simply looking at brain activity and neurons activity.
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