Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing (Paperback) (ISBN-13: 9798369351123)

In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.

Author: Norhidayah Azman
ISBN-13: 9798369351123
Publisher: IGI Global
Language: English
Published: 10/03/2024
Pages: 422
Format: Paperback
Weight: 1.60lbs
Size: 10.00h x 7.00w x 0.86d