Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise (Paperback) (ISBN-13: 9780999880104)

Deliverability is the art and science of getting emails into the Inbox. Deliverability Inferno explains the ins and outs of getting your marketing emails into your recipient's Inbox. The book dives deep into multiple areas of email deliverability including bounces, complaints, spam traps, content, authentication, compliance, and more. You will learn how to better deliver marketing emails to the major ISPs, network filters, and mailbox providers. Read about "tales from the trenches" to learn how certain marketers have successfully traveled the path from purgatory to paradise