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This book surveys what executives who make decisions based on forecasts and professionals responsible for forecasts should know about forecasting. It discusses how individuals and firms should think about forecasting and guidelines for good practices. No prior knowledge is assumed in this book.
Dr. Bahman Rostami-Tabar is an Associate Professor in Data and Management Science, at Cardiff University, UK.
Dr. Stephan Kolassa is a Data Science Expert at SAP, Switzerland and Honorary Researcher at Lancaster University, UK. In 2023 Dr. Kolassa was named a Fellow of the International Institute of Forecasters.
Prof. Enno Siemsen is the Patrick A. Thiele Distinguished Chair in Business, University of Wisconsin-Madison, USA.
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