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Demarketing (Hardcover) (ISBN-13: 9780415816472)
Vendor:
Nigel Bradley
Product type:
Books
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Description
xThis is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.
Author: Nigel Bradley
ISBN-10: 0415816475
ISBN-13: 9780415816472
Publisher: Routledge
Language: English
Published: 10/23/2013
Pages: 238
Format: Hardcover
Weight: 1.13lbs
Size: 9.21h x 6.14w x 0.56d
Review Citation(s):
Choice 05/01/2014
By Nigel Bradley
xNigel Bradley was Senior Lecturer in Marketing at the University of Westminster, UK
Jim Blythe is Professor of Marketing at Westminster University and Visiting Professor at Plymouth Business School, UK
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