Design Thinking in the Automotive Industry. Creativity and Innovation by Simon, Ellen

Design Thinking in the Automotive Industry. Creativity and Innovation (Paperback) (ISBN-13: 9783960670568)

Vendor: Ellen Simon
Product type: Books
Format: Paperback
$104.50
$104.50
$104.50
Subtotal: $104.50
Design Thinking in the Automotive Industry. Creativity and Innovation by Simon, Ellen

Design Thinking in the Automotive Industry. Creativity and Innovation

$104.50
Design Thinking in the Automotive Industry. Creativity and Innovation by Simon, Ellen

Design Thinking in the Automotive Industry. Creativity and Innovation

$104.50
Format: Paperback
Description
Description
x
This book explores the application of Design Thinking in the automotive industry in order to explain which factors influence the innovativeness of Design Thinking teams. Seeking for innovation leadership, automotive manufacturers apply Design Thinking to enhance their competitiveness with customer-oriented products and services. Design Thinking is a multidisciplinary team-based methodology that adopts design principles to business management. In the literature and practice, however, it is not clear, what constitutes the relationship between the application of Design Thinking and team's innovativeness. A grounded theory and template analysis approach is used to develop a framework which explains this relationship. Managers and decision-makers of multinationals are provided with practical recommendations about how to implement Design Thinking to produce innovative products and services.

Author: Ellen Simon
ISBN-10: 3960670567
ISBN-13: 9783960670568
Publisher: Anchor Academic Publishing
Language: English
Published: 08/25/2016
Pages: 126
Format: Paperback
Weight: 0.35lbs
Size: 8.27h x 5.83w x 0.27d
By Ellen Simon
By Ellen Simon
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Ellen Simon, Bachelor of Science (B. Sc.), geboren 1989 in Sindelfingen, studierte sechs Semester Informationsorientierte Betriebswirtschaftslehre an der Universit舩 Augsburg. W臧rend ihres Studiums spezialisierte sie sich auf Management Support Systeme am Kernkompetenzzentrum Finanz- & Informationsmanagement. Dieses Spezialwissen bildete die Grundlage f? ihre Arbeit ?er Geografische Informationssysteme (GIS). Ihr Engagement bei der Hochschulgruppe des Bundesverbands Deutscher Volks- und Betriebswirte e.V. in Augsburg motivierte sie, den sozialen Aspekt durch Non-governmental Organizations (NGOs) in ihre Arbeit zu integrieren. Auﾟerdem arbeitete sie zwei Semester bei einem Consulting-Unternehmen der Finanzindustrie. Nach Abschluss ihres Bachelor-Studiums begann sie das Double Degree Master Program 'Innovation Management and Entrepreneurship' an der Technischen Universit舩 Berlin und der University of Twente.

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