Designing Effective Web Surveys (Hardcover) (ISBN-13: 9780521889452)

Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.

Author: Mick P. Couper
ISBN-10: 0521889456
ISBN-13: 9780521889452
Publisher: Cambridge University Press
Language: English
Published: 09/29/2008
Pages: 416
Format: Hardcover
Weight: 2.75lbs
Size: 10.00h x 7.20w x 1.30d

Review Citation(s):
Choice 06/01/2009