Designing for Growth: A Design Thinking Tool Kit for Managers by Liedtka, Jeanne

Designing for Growth: A Design Thinking Tool Kit for Managers (Hardcover) (ISBN-13: 9780231158381)

Vendor: Jeanne Liedtka
Product type: Books
Format: Hardcover
$29.95
$29.95
$29.95
Subtotal: $29.95
Designing for Growth: A Design Thinking Tool Kit for Managers by Liedtka, Jeanne

Designing for Growth: A Design Thinking Tool Kit for Managers

$29.95
Designing for Growth: A Design Thinking Tool Kit for Managers by Liedtka, Jeanne

Designing for Growth: A Design Thinking Tool Kit for Managers

$29.95
Format: Hardcover
Description
Description
x

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Author: Jeanne Liedtka, Tim Ogilvie
ISBN-10: 0231158386
ISBN-13: 9780231158381
Publisher: Columbia Business School Publishing
Language: English
Published: 06/28/2011
Pages: 248
Format: Hardcover
Weight: 1.60lbs
Size: 8.50h x 8.70w x 0.90d
By Jeanne Liedtka
By Jeanne Liedtka
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Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden.

Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.

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