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Designing for Human Intelligence in an Artificial Intelligence World: Understanding Human Cognition to Design for Humans (Paperback) (ISBN-13: 9798868814174)
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Jerome Rekart
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Books
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Description
xThis book represents an accessible, practical, and entertaining basis for how neuroscience and cognitive psychology inform experience design, with a modern context of research and technological advances. How we think and react has a direct impact on experience design, but often designers don't understand the "whys" behind their best practices, leaving them at risk for misusing or underutilizing those designs. Similarly, psychologists/neuroscientists don't understand the design decisions that their science is informing and how they might be leveraged further. With a conversational and playful tone, this book begins by grounding readers in research and artificial intelligence without overwhelming them. That foundation then allows readers to expand their repertoire through chapters on design-relevant cognitive phenomena such as memory, learning, and perception. By delving into how our brains handle these processes and how our designs can effectively (or ineffectively) leverage them, the book takes readers on a journey that weaves academic learning with practical, real-world applications and examples. With the widespread availability of generative AI tools, understanding the intersection of human cognition and design and how that knowledge can be used to build a bridge between the brain and the software has become even more critical. To this end, we maintain that by understanding the brain and human behavior more completely, designers will be able to effectively use AI as an accelerator for tactical projects and provide the context that is unique to the human ability to understand the "why".
Author: Jerome Rekart, Rebecca Baker
ISBN-13: 9798868814174
Publisher: Apress
Language: English
Published: 08/11/2025
Format: Paperback
What You Will Learn Why design works (or doesn't) What aspects of the human condition affect our interaction with designs How to use storytelling to reduce noise Who This Book is For Product managers, software engineers and software designers
Author: Jerome Rekart, Rebecca Baker
ISBN-13: 9798868814174
Publisher: Apress
Language: English
Published: 08/11/2025
Format: Paperback
By Jerome Rekart
xDr. Jerome L. Rekart has spent his career trying to convince anyone who will listen that by studying the brain and behavior we gain access to the user manual for what it means to be a human. He is a Professor in the Department of Liberal Arts and Sciences at the Berklee College of Music and founder and principal of a research consultancy that helps established organizations and startups understand their users better. In previous iterations, he led teams of researchers who worked with corporate and non-profit stakeholders to measure and characterize the impact and value of innovative offerings and before that was an Associate Professor of Education and Psychology. He is the author of the book "The Cognitive Classroom" as well as articles examining topics ranging from employer thoughts on AI in the workplace to the impact of skills-based training for retail workers to the molecular basis of learning and memory. He earned his B.S. in Biochemistry from Indiana University, his M.Sc. and Ph.D. in Psychology from Northwestern University, and did his postdoctoral training at the McGovern Institute for Brain Research at the Massachusetts Institute of Technology.
Dr. Rebecca Baker started her career as a research assistant at the Space Vacuum Epitaxy Center at the University of Houston doing cool stuff with science and moved into software design when she discovered physics didn't have enough people-y bits. She has authored a book, "Agile UX Storytelling: A zombie software case study" (available on Amazon, it makes an excellent gift), holds a patent for Information Encapsulation, and has spoken at a ridiculous number of conferences. A UX Jedi, excellent listener, 30-year veteran of the software design space, and dungeon master, Dr. Baker's publications and talks span topics from technical writing to remote usability testing to agile UX processes and beyond. Her passion for research and helping people understand the "why" behind design combined with the recent developments in large language model(LLM)-based artificial intelligence, led her to partner with the marvelous Dr. Rekart to publish this book.
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