Designing Luxury Brands: The Science of Pleasing Customers' Senses (Paperback) (ISBN-13: 9783030100759)

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Herm鑚, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test(R) taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Author: Diana Derval
ISBN-10: 3030100758
ISBN-13: 9783030100759
Publisher: Springer
Language: English
Published: 01/04/2019
Pages: 170
Format: Paperback
Weight: 0.61lbs
Size: 9.21h x 6.14w x 0.41d