Developing Strategic Business Models and Competitive Advantage in the Digital Sector (Hardcover) (ISBN-13: 9781466665132)

Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.

Author: Nabyla Daidj
ISBN-10: 1466665130
ISBN-13: 9781466665132
Publisher: Business Science Reference
Language: English
Published: 09/30/2014
Pages: 377
Format: Hardcover
Weight: 2.66lbs
Size: 11.00h x 8.50w x 0.88d