Developing Successful Global Strategies for Marketing Luxury Brands by Mosca, Fabrizio

Developing Successful Global Strategies for Marketing Luxury Brands (Paperback) (ISBN-13: 9781799868576)

Vendor: Fabrizio Mosca
Product type: Books
Format: Paperback
$190.00
$190.00
$190.00
Subtotal: $190.00
Developing Successful Global Strategies for Marketing Luxury Brands by Mosca, Fabrizio

Developing Successful Global Strategies for Marketing Luxury Brands

$190.00
Developing Successful Global Strategies for Marketing Luxury Brands by Mosca, Fabrizio

Developing Successful Global Strategies for Marketing Luxury Brands

$190.00
Format: Paperback
Description
Description
x
"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"--

Author: Fabrizio Mosca
ISBN-10: 1799868575
ISBN-13: 9781799868576
Publisher: Business Science Reference
Language: English
Published: 03/15/2021
Pages: 380
Format: Paperback
Weight: 1.94lbs
Size: 11.00h x 8.50w x 0.78d

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