Developing the Business Case for a New Mobile Service (Paperback) (ISBN-13: 9783639048155)

Are business models born over night? Not in the case study presented here, in which the reader gets an inside glimpse of the development of a new disruptive mobile service. Peter Arvai describes business model designing as a learning process that requires four elements: management involvement, candor, discussion facilitation and, last but not least, a clearly defined purpose. This work also reviews the aca-demic thought on innovations and business models as described by Chesbrough, Christensen, Osterwalder and Pigneur. The author suggests a process oriented perspective that takes into account the collaborative learning progression that occurs when innovators have to decide on a business model.

Author: Peter Arvai
ISBN-10: 3639048156
ISBN-13: 9783639048155
Publisher: VDM Verlag Dr. Mueller E.K.
Language: English
Published: 06/26/2008
Pages: 52
Format: Paperback
Weight: 0.18lbs
Size: 9.00h x 6.00w x 0.11d