Development Communication: Reframing the Role of the Media by McPhail, Thomas L.

Development Communication: Reframing the Role of the Media (Paperback) (ISBN-13: 9781405187947)

Vendor: Thomas L. McPhail
Product type: Books
Format: Paperback
$49.95
$49.95
$49.95
Subtotal: $49.95
Development Communication: Reframing the Role of the Media by McPhail, Thomas L.

Development Communication: Reframing the Role of the Media

$49.95
Development Communication: Reframing the Role of the Media by McPhail, Thomas L.

Development Communication: Reframing the Role of the Media

$49.95
Format: Paperback
Description
Description
x
In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
  • Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
  • Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
  • Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media


Author: Thomas L. McPhail
ISBN-10: 1405187948
ISBN-13: 9781405187947
Publisher: Wiley-Blackwell
Language: English
Published: 05/01/2009
Pages: 254
Format: Paperback
Weight: 0.85lbs
Size: 8.90h x 5.90w x 0.60d
By Thomas L. McPhail
By Thomas L. McPhail
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Thomas L. McPhail is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, USA Today, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends (2e, Wiley-Blackwell, 2006).

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