Development Of Marketing Theory (Hardcover) (ISBN-13: 9781258268398)

The book ""Development of Marketing Theory"" by George Schwartz is a comprehensive guide to the evolution of marketing theory over the years. It covers the historical development of marketing theory, from its early beginnings to the present day, and examines the major concepts, theories, and models that have shaped the discipline.The author provides a detailed analysis of the key thinkers and their contributions to the field of marketing, including Philip Kotler, Theodore Levitt, and Michael Porter. He also explores the various schools of thought that have emerged within marketing, such as the marketing management, consumer behavior, and relationship marketing schools.The book is divided into several sections, each of which focuses on a particular aspect of marketing theory. The first section provides an overview of the history of marketing theory, while the second section examines the major concepts and models that have been developed over time. The third section focuses on the various schools of thought within marketing, and the fourth section explores the future of marketing theory.Throughout the book, the author provides numerous examples and case studies to illustrate the concepts and theories discussed. He also includes a comprehensive bibliography, making this book an essential reference for anyone interested in the history and development of marketing theory.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

Author: George Schwartz
ISBN-10: 1258268396
ISBN-13: 9781258268398
Publisher: Literary Licensing, LLC
Language: English
Published: 04/07/2012
Pages: 162
Format: Hardcover
Weight: 0.85lbs
Size: 9.00h x 6.00w x 0.44d