Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female by Van Osch, Huub

Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female (Paperback) (ISBN-13: 9789063694357)

Vendor: Huub Van Osch
Product type: Books
Format: Paperback
$45.00
$45.00
$45.00
Subtotal: $45.00
Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female by Van Osch, Huub

Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female

$45.00
Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female by Van Osch, Huub

Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female

$45.00
Format: Paperback
Description
Description
x
The first scientific but easy useable guide for successful neuro advertising towards men and women.

Author: Huub Van Osch
ISBN-10: 9063694350
ISBN-13: 9789063694357
Publisher: Bis Publishers
Language: English
Published: 01/31/2017
Pages: 192
Format: Paperback
Weight: 1.20lbs
Size: 9.00h x 7.60w x 0.60d
By Huub Van Osch
By Huub Van Osch
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Huub van Osch MBM (Netherlands), creative director, strategist and owner of two advertising agencies: vOSCH The Brand Guide and the Amsterdam based agency Blahblahism. Both specialised in neuro advertising. Huub graduated Cum Laude at the Erasmus University with his thesis about neuro conative processes by male and female. That made him the pioneer of neuroscience in the marketing communication industry.

- 2004 - 2009 Nyenrode Business University. Six certificates of the annual Pragma Management Cycles.
- 2002 - 2006 Erasmus University Rotterdam. Master of Brand Management MBM
- 1990 - 1991 University of Applied Science Utrecht (HKU). Faculty Art Direction. Master Art Direction.

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