Digital Advertising and Marketing Communication (Hardcover) (ISBN-13: 9781682850060)

Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising and it has a positive effect on sales and revenues. This book provides significant information on this discipline to help develop a good understanding of this subject. It unravels the benefits of internet and how they can be utilized for branding. Ideally suited for the students of mass communication, this book extensively covers topics like search engine optimization, search engine marketing, content automation, etc. in a lucid manner.

Author: Wade Baxter
ISBN-10: 1682850064
ISBN-13: 9781682850060
Publisher: Willford Press
Language: English
Published: 06/03/2016
Pages: 184
Format: Hardcover
Weight: 1.60lbs
Size: 11.00h x 8.50w x 0.50d