Digital Advertising: Past, Present, and Future (Paperback) (ISBN-13: 9780956608307)

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."

Author: Daniele Fiandaca, Patrick Burgoyne
ISBN-10: 0956608302
ISBN-13: 9780956608307
Publisher: Creative Social
Language: English
Published: 10/19/2010
Pages: 184
Format: Paperback
Weight: 0.60lbs
Size: 8.90h x 6.00w x 0.70d