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Digital Advertising Evolution (Paperback) (ISBN-13: 9780367767761)
Vendor:
Iain Macrury
Product type:
Books
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Description
xThis cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising - in practice, communication, and commercial process.
Author: Iain Macrury
ISBN-10: 0367767767
ISBN-13: 9780367767761
Publisher: Routledge
Language: English
Published: 07/20/2026
Pages: 322
Format: Paperback
Weight: 1.04lbs
Size: 9.21h x 6.14w x 0.70d
By Iain Macrury
xIain MacRury is Professor of Media and Communication at the University of Stirling, UK.
Danae Manika is Professor of Marketing & Business Education at Brunel Business School, Brunel University London, UK.
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