Digital Advertising in the Post-Cookie Era: Strategic Campaign Planning Across the Customer Journey by Schwarz-Musch, Alexander

Digital Advertising in the Post-Cookie Era: Strategic Campaign Planning Across the Customer Journey (Hardcover) (ISBN-13: 9783658470999)

Vendor: Alexander Schwarz-Musch
Product type: Books
Format: Hardcover
$44.99
$44.99
$44.99
Subtotal: $44.99
Digital Advertising in the Post-Cookie Era: Strategic Campaign Planning Across the Customer Journey by Schwarz-Musch, Alexander

Digital Advertising in the Post-Cookie Era: Strategic Campaign Planning Across the Customer Journey

$44.99
Digital Advertising in the Post-Cookie Era: Strategic Campaign Planning Across the Customer Journey by Schwarz-Musch, Alexander

Digital Advertising in the Post-Cookie Era: Strategic Campaign Planning Across the Customer Journey

$44.99
Format: Hardcover
Description
Description
x

Author: Alexander Schwarz-Musch,Alexander Tauchhammer,Bernhard Guetz
ISBN-10: 3658470992
ISBN-13: 9783658470999
Publisher: Springer
Language: English
Published: 03/07/2025
Pages: 169
Format: Hardcover
Weight: 0.82lbs
Size: 8.27h x 5.83w x 0.56d
By Alexander Schwarz-Musch
By Alexander Schwarz-Musch
x

Prof. Dr. Alexander Schwarz-Musch is Professor of Marketing and Market Research and Head of the Master's degree program in Business Development & Management at the Carinthia University of Applied Sciences (Austria).

Hon. Prof. (FH) Alexander Tauchhammer built up digital marketing worldwide at the company Dr. Oetker and is Professor of Digital Transformation at the Carinthia University of Applied Sciences (Austria).

Dr. Bernhard Guetz, BA MSc is a lecturer and researcher in the field of Marketing & Digital Marketing and Head of the bachelor's programme in Digital Marketing & Sales at the Carinthia University of Applied Sciences (Austria).

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