Digital and Social Media Marketing (Hardcover) (ISBN-13: 9781787153585)

Digital Marketing Fundamentals: Introduce key concepts of digital marketing, including online advertising, search engine optimization (SEO), content marketing, and email marketing, emphasizing their role in reaching and engaging audiences.

Social Media Platforms: Discuss major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and their unique features, audience demographics, and best practices for creating platform-specific content and campaigns.

Content Strategy: Explore strategies for developing compelling and relevant content that resonates with target audiences, including content creation, curation, and distribution across digital channels.

Search Engine Optimization (SEO): Examine techniques for optimizing website content to improve search engine rankings, including keyword research, on-page and off-page SEO, and technical SEO practices.

Influencer Marketing: Explore the role of influencer marketing in reaching targeted audiences through partnerships with influencers, including selecting the right influencers, managing collaborations, and measuring campaign effectiveness.

Customer Engagement and Community Management: Address strategies for engaging with customers and building online communities through social media interactions, responding to feedback, and fostering brand loyalty.