Digital Behavior (Hardcover) (ISBN-13: 9781009568333)

In a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour of technology users. Drawing on over a century of scientific research in behaviour, cognition, and physiology, this presents a comprehensive approach to customizing digital stimuli. The objective is to enhance user interactions with digital and virtual environments. Through real and cost-effective examples, diagrams, and formulas, the text offers theoretical knowledge and a practical methodology to elevate digital product designs, setting them apart from the competition. With the potential to reshape the digital design landscape, this book emerges as a game-changer, promising to revolutionize how digital products and services are conceived and delivered.

Author: Umberto Leon Dominguez
ISBN-10: 1009568337
ISBN-13: 9781009568333
Publisher: Cambridge University Press
Language: English
Published: 02/06/2025
Pages: 250
Format: Hardcover
Weight: 1.11lbs
Size: 9.00h x 6.00w x 0.63d