Digital Channels and Social Media Management in Luxury Markets by Mosca, Fabrizio

Digital Channels and Social Media Management in Luxury Markets (Paperback) (ISBN-13: 9780367890667)

Vendor: Fabrizio Mosca
Product type: Books
Format: Paperback
$67.99
$67.99
$67.99
Subtotal: $67.99
Digital Channels and Social Media Management in Luxury Markets by Mosca, Fabrizio

Digital Channels and Social Media Management in Luxury Markets

$67.99
Digital Channels and Social Media Management in Luxury Markets by Mosca, Fabrizio

Digital Channels and Social Media Management in Luxury Markets

$67.99
Format: Paperback
Description
Description
x

This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on:







  • recent internet and social media strategies adopted by luxury companies and their brands;


  • how luxury companies manage their communication and distribu

    Author: Fabrizio Mosca,Chiara Civera
    ISBN-10: 0367890666
    ISBN-13: 9780367890667
    Publisher: Routledge
    Language: English
    Published: 04/14/2020
    Pages: 200
    Format: Paperback
    Weight: 0.70lbs
    Size: 9.10h x 6.10w x 0.60d
By Fabrizio Mosca
By Fabrizio Mosca
x

Fabrizio Mosca is Associate Professor in Marketing and Business Strategy in the Department of Management, at Turin University, Italy.

Chiara Civera is a Doctor (Ph.D) and Research Fellow in Business and Management in the Department of Management, University of Turin. She is a visiting professor of Business Ethics and Strategy at the University Abat Oliba CEU (Barcelona, Spain) and a visiting scholar of Business Ethics at the Darden School of Business, University of Virginia, US.

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