Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach by Magnotta, Edoardo

Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach (Paperback) (ISBN-13: 9781032087917)

Vendor: Edoardo Magnotta
Product type: Books
Format: Paperback
$62.99
$62.99
$62.99
Subtotal: $62.99
Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach by Magnotta, Edoardo

Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

$62.99
Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach by Magnotta, Edoardo

Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

$62.99
Format: Paperback
Description
Description
x

Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.



Author: Edoardo Magnotta
ISBN-10: 1032087919
ISBN-13: 9781032087917
Publisher: Routledge
Language: English
Published: 06/30/2021
Pages: 244
Format: Paperback
Weight: 0.77lbs
Size: 9.21h x 6.14w x 0.52d
By Edoardo Magnotta
By Edoardo Magnotta
x

Edoardo Magnotta has had several roles in private banking, as well as at LUISS Business School, where he graduated MBA and served as Head of Marketing and Communication. After consulting on International projects, Edoardo is now a business angel supporting international business and digital development of SMEs in the ME Region through Lead Ventures in Dubai.

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