Digital Economics: How Information Technology Has Transformed Business Thinking by McKenzie, Richard

Digital Economics: How Information Technology Has Transformed Business Thinking (Hardcover) (ISBN-13: 9781567206449)

Vendor: Richard McKenzie
Product type: Books
Format: Hardcover
$95.00
$95.00
$95.00
Subtotal: $95.00
Digital Economics: How Information Technology Has Transformed Business Thinking by McKenzie, Richard

Digital Economics: How Information Technology Has Transformed Business Thinking

$95.00
Digital Economics: How Information Technology Has Transformed Business Thinking by McKenzie, Richard

Digital Economics: How Information Technology Has Transformed Business Thinking

$95.00
Format: Hardcover
Description
Description
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The digitization of such traditional goods as books, music, and movies, in combination with traditional digital productions like software, has given rise to new twists and turns in economic arguments. The primary reasons for these digital-led developments in economic theory are that digital goods often exhibit network effects--consumer benefits that grow with the spreading use of certain goods--and that digital products often have low or negligible reproduction costs. McKenzie describes how the advent of digital goods has forced changes in firms' production and pricing strategies, and how it has led to the reassessment of an array of public policies, from privacy to piracy.

Author: Richard McKenzie
ISBN-10: 1567206441
ISBN-13: 9781567206449
Publisher: Praeger
Language: English
Published: 05/30/2003
Pages: 336
Format: Hardcover
Weight: 1.46lbs
Size: 9.50h x 6.50w x 1.17d

Review Citation(s):
Choice 01/01/2004 pg. 960
Choice 06/01/2007 pg. 1679
By Richard McKenzie
By Richard McKenzie
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RICHARD B. MCKENZIE is the Walter B. Gerken Professor of Enterprise and Society in the Graduate School of Management at the University of California, Irvine, where he teaches courses for MBA students on microeconomics for managers, managing organizational incentives, and digital economics. He is also a regular columnist for Investor's Business Daily.

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