Digital Enablement and Innovation in China: A Casebook (Hardcover) (ISBN-13: 9789813276352)

The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology. It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics. The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.

Author: Pan Shan Ling
ISBN-10: 9813276355
ISBN-13: 9789813276352
Publisher: World Scientific Publishing Company
Language: English
Published: 03/21/2019
Pages: 184
Format: Hardcover
Weight: 0.91lbs
Size: 9.00h x 6.00w x 0.44d
Large Print