Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty (Paperback) (ISBN-13: 9780814410721)

Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, share their top tips to help marketers compete in this comprehensive digital marketing guide. In the current market, organizations face the very real challenge and necessity of engaging and appealing to their customers online. Digital Engagement teaches them how to do just that by introducing the best venues for online marketing and the latest and greatest digital marketing tools, including search engine optimization, affiliate marketing, social networking, virtual worlds, widgets, wikis, and emerging media. Marketers will learn how to: stop burning money on web advertising campaigns that don't deliver; tweak websites to improve conversions and traffic flow; master proven strategies for consumer-generated media; and generate buzz and improve brand recognition. Featuring case studies from companies like Toyota and Tommy Hilfiger as well as up-to-the-minute lists of key vendors for online marketing software, this is the only start-to-finish guide for navigating the newest and most effective online marketing tools.

Author: Leland Harden, Bob Heyman
ISBN-10: 0814410723
ISBN-13: 9780814410721
Publisher: Amacom
Language: English
Published: 01/14/2009
Pages: 256
Format: Paperback
Weight: 1.15lbs
Size: 9.10h x 7.30w x 0.70d

Review Citation(s):
Reference and Research Bk News 05/01/2009 pg. 121