Digital Marketing and Analytics: 13 Corporate Case Studies (Paperback) (ISBN-13: 9798874223205)

Uncover insights for improving business performance and optimizing data for business decision-making through effective digital marketing analytics. Using real-world examples from 13 corporate case studies, Dr. Barbara Manko demonstrates the best ways to help businesses succeed through data science management. Over 23 years of business, leadership, and technology experience in the corporate world and the classroom contribute to Dr. Manko's expertise on the topics of business analytics, big data, digital marketing, and more.
Topics include:

• Business Productivity: Monday.com
• Excellent Customer Service: Chick-fil-A
• Effective Marketing: The Barbie Movie
• User-Friendly Web Design: Zillow

Designed to be used as a supplement to college courses at the graduate level, this helpful compilation of practical knowledge and polished research can also be read a standalone to further your market knowledge and help any business improve their marketing and data analysis

Author: Barbara A. Manko
ISBN-13: 9798874223205
Publisher: Independently Published
Language: English
Published: 01/17/2024
Pages: 280
Format: Paperback
Weight: 0.83lbs
Size: 9.00h x 6.00w x 0.59d