Digital Marketing: Global Strategies from the World's Leading Experts by Wind

Digital Marketing: Global Strategies from the World's Leading Experts (Paperback) (ISBN-13: 9780471361220)

Vendor: Wind
Product type: Books
Format: Paperback
$50.00
$50.00
$50.00
Subtotal: $50.00
Digital Marketing: Global Strategies from the World's Leading Experts by Wind

Digital Marketing: Global Strategies from the World's Leading Experts

$50.00
Digital Marketing: Global Strategies from the World's Leading Experts by Wind

Digital Marketing: Global Strategies from the World's Leading Experts

$50.00
Format: Paperback
Description
Description
x
"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons ber?mtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und F舁le im internationalen E-Business. Mit Beitr臠en von international f?renden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universit舩en von Texas und Columbia, der Harvard Universit舩, der Northwestern Universit舩, der Universit舩en von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Dar?er hinaus gibt es auch ausgew臧lte Aufs舩ze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.

Author: Wind, Vijay Mahajan
ISBN-10: 0471361224
ISBN-13: 9780471361220
Publisher: Wiley
Language: English
Published: 02/09/2001
Pages: 432
Format: Paperback
Weight: 1.35lbs
Size: 9.05h x 6.11w x 1.01d
By Wind
By Wind
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JERRY WIND is Lauder Professor of Marketing and Director of the SEI Center for Advanced Studies in Management at the Wharton School as well as a marketing and business strategy consultant to such companies as Edward Jones & Company, SEI Corporation, and BMS. He is on the boards of a number of dot-com startups. Wind is the author of over 200 articles and eighteen books, including Driving Change: How the Best Companies Are Preparing for the 21st Century.
VIJAY MAHAJAN is John P. Harbin Centennial Chair of Business at the College of Business Administration of the University of Texas at Austin, specializing in new product development and diffusion, forecasting, marketing strategy, and marketing research methodologies.

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