Digital Media Effects by Potter, W. James

Digital Media Effects (Hardcover) (ISBN-13: 9781538140017)

Vendor: W. James Potter
Product type: Books
Format: Hardcover
$126.00
$126.00
$126.00
Subtotal: $126.00
Digital Media Effects by Potter, W. James

Digital Media Effects

$126.00
Digital Media Effects by Potter, W. James

Digital Media Effects

$126.00
Format: Hardcover
Description
Description
x

People have always depended on the mass media for information and entertainment. With mobile devices and easy access to the internet, people are now in constant connection with an ever growing source of information and entertainment and they contribute their own content to those sources through social media.

As their media usage shifts towards digital media with their immediacy, interactivity, and intrusiveness, the way media affects people has fundamentally changed. Digital Media Effects focuses on those changes in media effects. While the author acknowledges the findings from the very large literature of effects from exposure to traditional media. Expanding from traditional media effects studies, this book focuses attention on the kinds of effects that have arisen in the new digital age.

Author: W. James Potter
ISBN-10: 1538140012
ISBN-13: 9781538140017
Publisher: Rowman & Littlefield Publishers
Language: English
Published: 02/04/2021
Pages: 264
Format: Hardcover
Weight: 1.49lbs
Size: 10.00h x 7.00w x 0.63d

Review Citation(s):
Choice 08/01/2022
By W. James Potter
By W. James Potter
x

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.

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