Digital Product Management, Technology, and Practice: Interdisciplinary Perspectives (Hardcover) (ISBN-13: 9781616928773)

Products that can be stored, produced, and disseminated in a digital form can be referred to as digital products. Digital products involve some combination of text, images, audio, video, and computer programs. They have unique advantages such as very low marginal costs for production, storage, and distribution, but also involve the disadvantage of increased opportunities for product piracy. Digital Product Management, Technology, and Practice: Interdisciplinary Perspectives covers a wide range of digital product management issues and offers some insight into real-world practice and research findings. Experts in several disciplines from around the world offer their views on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades.

Author: Troy J. Strader
ISBN-10: 1616928778
ISBN-13: 9781616928773
Publisher: Business Science Reference
Language: English
Published: 10/15/2010
Pages: 316
Format: Hardcover
Weight: 2.25lbs
Size: 11.20h x 8.60w x 1.00d

Review Citation(s):
Reference and Research Bk News 04/01/2011 pg. 109