Digital tools adopted by marketing agencies (Paperback) (ISBN-13: 9786207854479)

This study seeks to analyze the digital marketing tools adopted by marketing agencies in Cacoal, with a view to identifying benefits, challenges and methods of monitoring campaign performance, as well as understanding how these tools impact local marketing strategies. The results revealed benefits perceived by the agencies when using digital marketing tools, such as increased reach and engagement, transparency of results and increased productivity and scale. In turn, the challenges identified include issues of measuring results, a shortage of qualified professionals and adapting to the constant changes in the digital environment.

Author: Dhanilo Simão
ISBN-10: 6207854470
ISBN-13: 9786207854479
Publisher: Our Knowledge Publishing
Language: English
Published: 07/21/2024
Pages: 68
Format: Paperback
Weight: 0.25lbs
Size: 9.00h x 6.00w x 0.16d