Digital Transformation Strategies for Small Businesses in Korea (Paperback) (ISBN-13: 9798286090938)

In today's fast-changing digital landscape, small businesses can no longer afford to rely on traditional methods. Digital Transformation Strategies for Small Businesses in Korea offers a practical and comprehensive guide tailored specifically for small business owners seeking to modernize and grow in the digital age.

Drawing from decades of experience in corporate strategy, digital consulting, and SME support, author Kyoung-won Park breaks down complex concepts into actionable strategies. This book covers everything from building digital infrastructure and leveraging online platforms to adopting cloud-based tools, data-driven marketing, and implementing emerging technologies like AI and IoT. Real-world case studies from restaurants, retail shops, beauty salons, and manufacturers across Korea show how small businesses can thrive by embracing change.

Highlights include:

• A step-by-step roadmap for planning and executing digital transformation

• Industry-specific success stories and solutions tailored for limited budgets

• Insight into government and private sector support programs

• Practical tools for data analysis, e-commerce, digital marketing, and customer engagement

Whether you're just starting your digital journey or looking to refine your existing strategy, this book provides the guidance and inspiration needed to compete and succeed in the digital economy.