Direct Option (Paperback) (ISBN-13: 9780890965849)

Party plans, individual calls, customer lists--this hands-on guide to a career in direct selling introduces readers to one of the fastest-growing sectors of the American economy. Companies such as Avon, Mary Kay, Shaklee, Amway, and Discovery Toys offer careers--part- or full-time--to millions of Americans, nine out of ten of whom are women. The beauty of direct selling is the ease of entry: low cost, no educational requirements, no age, ethnic, disability, or other barrier to achieving success.

This book, written by a professional with forty years' experience in different aspects of direct sales, tells the stories of real people from various companies currently making excellent incomes in the field. It also presents the basics of deciding whether this is the right career move, choosing a direct sales organization, setting up a business, and following through to success. The role of direct sales in the larger economy, the ethics of direct selling, and the prospects for international expansion are all explained.

Author: Richard C. Bartlett
ISBN-10: 0890965846
ISBN-13: 9780890965849
Publisher: Texas A&M University Press
Language: English
Published: 01/01/1994
Pages: 274
Format: Paperback
Weight: 1.06lbs
Size: 8.98h x 6.01w x 0.77d

Review Citation(s):
Library Journal 01/01/1994 pg. 90