Disciplined Startup Founder: A Founder's Guide to Customer Discovery (Hardcover) (ISBN-13: 9789082977806)

Whether you are a professional with deep domain expertise or inexperienced, Disciplined Startup Founder is the introductory guide to the mindset, tools and process of customer development. Disciplined Startup Founder introduces starters to the six founder drives and leads them, step by step, through the process of customer discovery. With detailed descriptions of the use of key visual tools and fourteen case studies illustrating key concepts that trip up the unwary, Disciplined Startup Founder is the most comprehensive guide to conducting disciplined customer discovery - before the start.