Disruptive Technologies and Business Innovation: IoT in Perspective (Paperback) (ISBN-13: 9789815322903)

This book explores the transformative impact of the Internet of Things (IoT) on business innovation and marketing strategies. It delves into how IoT is disrupting traditional approaches and creating new opportunities for businesses to thrive in a rapidly evolving technological landscape.

The book begins by introducing IoT in marketing and its role in shaping modern business practices. It discusses how IoT is revolutionizing key aspects of the marketing mix, including product development, pricing strategies, promotion, and distribution channels. Readers will gain insights into how IoT integrates with marketing strategies to enhance customer experiences and improve decision-making through data-driven approaches.

The book also examines IoT's role in market research and highlights its transformative potential in specialized industries, such as smart manufacturing for fashion firms. By providing practical applications and real-world examples, this guide serves as an essential resource for professionals, researchers, and students seeking to understand IoT's role in business innovation.

Author: Jonas Yomboi
ISBN-10: 9815322907
ISBN-13: 9789815322903
Publisher: Bentham Science Publishers
Language: English
Published: 12/19/2024
Pages: 156
Format: Paperback
Weight: 0.85lbs
Size: 10.00h x 7.00w x 0.41d