Divide and Conquer: Target Your Customers Through Market Segmentation by Webber, Harry

Divide and Conquer: Target Your Customers Through Market Segmentation (Hardcover) (ISBN-13: 9780471176336)

Vendor: Harry Webber
Product type: Books
Format: Hardcover
$47.50
$47.50
$47.50
Subtotal: $47.50
Divide and Conquer: Target Your Customers Through Market Segmentation by Webber, Harry

Divide and Conquer: Target Your Customers Through Market Segmentation

$47.50
Divide and Conquer: Target Your Customers Through Market Segmentation by Webber, Harry

Divide and Conquer: Target Your Customers Through Market Segmentation

$47.50
Format: Hardcover
Description
Description
x
Written by the advertising genius behind some of the most unforgettable campaigns of the past 30 years, this book teaches readers that they need to know to conduct their own successful selective-marketing ad campaigns. Fifteen fascinating and instructive case studies demonstrate how to identify markets precisely, how to get to know them inside and out, how to fashion a message they will hear and respond to, and how to find the perfect media mix to deliver the message.

Author: Harry Webber
ISBN-10: 0471176338
ISBN-13: 9780471176336
Publisher: Wiley
Language: English
Published: 06/19/1998
Pages: 240
Format: Hardcover
Weight: 1.15lbs
Size: 9.28h x 6.28w x 0.90d
By Harry Webber
By Harry Webber
x
HARRY WEBBER is the founder and head of the world-renowned SMART Communications, Inc. (Selective Marketing Advertising Research Technologies), one of the first selective-marketing agencies. Webber's client roster has included Ford, Sears, Pepsi, Disney, UPN, KFC, Turner Home Entertainment, Sears, Denny's, AT&T, and Dr Pepper, to name just a few. Before founding SMART, in 1986, Webber worked for several major-league advertising firms, including Young & Rubicam, Inc.; Wells Rich Greene; McCann-Erickson; and Leo Burnett, where he masterminded such memorable campaigns as "I am stuck on Band-Aid."

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