Do You Want to Keep Your Customers Forever? by Pine, Joseph B.

Do You Want to Keep Your Customers Forever? (Hardcover) (ISBN-13: 9781633694972)

Vendor: Joseph B. Pine
Product type: Books
Format: Hardcover
$20.00
$20.00
$20.00
Subtotal: $20.00
Do You Want to Keep Your Customers Forever? by Pine, Joseph B.

Do You Want to Keep Your Customers Forever?

$20.00
Do You Want to Keep Your Customers Forever? by Pine, Joseph B.

Do You Want to Keep Your Customers Forever?

$20.00
Format: Hardcover
Description
Description
x

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.



Author: Joseph B. Pine, Don Peppers, Martha Rogers
ISBN-10: 1633694976
ISBN-13: 9781633694972
Publisher: Harvard Business Review Press
Language: English
Published: 03/02/2010
Pages: 94
Format: Hardcover
Weight: 0.51lbs
Size: 8.00h x 5.00w x 0.38d
By Joseph B. Pine
By Joseph B. Pine
x

B. Joseph Pine is president of Strategic Horizons, a consulting firm based in Ridgefield, Connecticut; he is also author of Mass Customization: The New Frontier in Business Competition (HBS Press, 1993) among other books. Don Peppers is president and Martha Rogers executive vice president of Marketing 1:1, a consulting firm in Stamford, Connecticut. Rogers is also a professor of telecommunications at Bowling Green State University in Bowling Green, Ohio. Peppers and Rogers are coauthors of The One to One Future: Building Relationships One Customer at a Time (Currency/Doubleday, 1993).

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