Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary (Hardcover) (ISBN-13: 9781137463319)

Vendor: Matt Hills
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
WR Book House

Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary

$54.99

Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary

$54.99
Format: Hardcover
Description
Description
x
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Author: Matt Hills
ISBN-10: 1137463317
ISBN-13: 9781137463319
Publisher: Palgrave Pivot
Language: English
Published: 07/20/2015
Pages: 146
Format: Hardcover
Weight: 0.77lbs
Size: 8.50h x 5.50w x 0.50d
By Matt Hills
By Matt Hills
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Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.

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