Doing Better Market Research (Paperback) (ISBN-13: 9798990670419)

This book describes how to do market research well. In here, you can learn how to conduct a survey, how to conduct an interview, how AI fits into market research, the differences between surveys and interviews, and more. One chapter also describes the different kinds of analyses that you would perform when doing market research or developing a report on a specific industry. The lessons in this book were developed through hands-on consulting work with real cases and real people.

Author: John Corthell
ISBN-13: 9798990670419
Publisher: Frugal Ink Publishing
Language: English
Published: 05/02/2024
Pages: 122
Format: Paperback
Weight: 0.38lbs
Size: 9.00h x 6.00w x 0.26d