Doing Business in Asia (Paperback) (ISBN-13: 9781526494498)

From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.

This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more.

Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia′s leaders of the future.

Author: Gabriele Suder, Terence Tsai, Sumati Varma
ISBN-10: 1526494493
ISBN-13: 9781526494498
Publisher: Sage Publications Ltd
Language: English
Published: 01/21/2021
Pages: 312
Format: Paperback
Weight: 1.19lbs
Size: 9.25h x 7.50w x 0.65d