Doing Business in China: How to Profit in the World's Fastest Growing Market (Paperback) (ISBN-13: 9780446696968)

It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:

Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more.
Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape.
Understanding Cultural Differences: Vital topics include "Basic Communication," "Talking Politics," "The Little Things," and more.
Sales & Marketing: How to promote and move products and services to Chinese consumers.

Author: Ted Plafker
ISBN-10: 044669696X
ISBN-13: 9780446696968
Publisher: Business Plus
Language: English
Published: 07/01/2008
Pages: 304
Format: Paperback
Weight: 0.60lbs
Size: 8.26h x 5.62w x 0.80d