Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America (Hardcover) (ISBN-13: 9780313299216)

Vendor: Richard Germain
Product type: Books
Format: Hardcover
$100.00
$100.00
$100.00
Subtotal: $100.00
WR Book House

Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America

$100.00

Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America

$100.00
Format: Hardcover
Description
Description
x
By the 1930s, banks in America had transformed themselves from passive responders to aggressive seekers of business, converting toward a market orientation by developments in service philosophy, segmentation of customers, and by transformation of staff. Bankers focused on building confidence among the populace, increasing transaction speed, and increasing security of operations. They also developed special marketing mixes based on gender, age, and affinity groups. They were also aware of the need to develop a positive spirit among the bank staff to increase productivity and to create better customer relations.

Author: Richard Germain
ISBN-10: 0313299218
ISBN-13: 9780313299216
Publisher: Praeger
Language: English
Published: 08/23/1996
Pages: 240
Format: Hardcover
Weight: 1.13lbs
Size: 9.21h x 6.14w x 0.56d
By Richard Germain
By Richard Germain
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RICHARD N. GERMAIN is an Associate Professor of Marketing at Oklahoma State University. Dr. Germain has research and publishing interests in marketing history and physical distribution management.

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